E-commerce Development
Shopify and WooCommerce theme and checkout builds with the tracking wired in from day one.
- Shopify development
- Woocommerce development
- Sales funnel setup & automation
Ecommerce development & measurement
Stores get built. Tracking gets bolted on. We do both as one job.
Most stores ship without a tracking plan, and most accounts run on unchecked numbers. We build the Shopify or WooCommerce store and the measurement together, so spend decisions hold up in your P&L.
Measurement-led
· audit before management
You own it
· accounts, tags, docs
Trusted by agencies and companies
Online Pilates Classes
Imported Makeover
Doze Host
Next Evolution of You
Lesley Logan
As the Crows Fly
Northfield Studio
Brightline Media
Cedarwood Co.
Loop & Larch
Fielder Supply
Online Pilates Classes
Imported Makeover
Doze Host
Next Evolution of You
Lesley Logan
As the Crows Fly
Northfield Studio
Brightline Media
Cedarwood Co.
Loop & Larch
Fielder Supply
How we work
Three jobs. One team. No handoff.
Store, tracking and reporting built as one project, so nothing gets lost between the person who built it and the person managing it.
Conversion Tracking
We audit what's counted, cut the duplicates, and rebuild tracking that matches your orders.
- Meta Pixel & CAPI setup
- Server-side tagging (GTM & GA4)
- TikTok & multi-platform tracking
Reporting & Compliance
Reporting that agrees with your order table, plus the consent setup that keeps it that way.
- Looker Studio dashboards
- Google Consent Mode v2
- Reconciled against order data
Recent work
A sample of what we've built
Six live builds below, more landing as they're approved — the rest of the shelf is placeholder until then.
Online Store 2.0 rebuild with a custom Checkout Extensibility upsell step.
Product page rebuilt around a single primary action, above the fold.
Recurring order logic surfaced directly in the theme, not buried in an app.
Core Web Vitals work that moved the store from a failing to a passing score.
A/B tested landing pages built against the traffic already being paid for.
Client reviews
Hear it straight from the people we've worked with
A few clients on what changed once someone actually opened the tracking and showed them what was really happening.
How we design
Conversion Rate Optimization comes first, not last
Every layout choice is judged against how people actually move through the page, not a template's default.
- One primary action per screen
- Trust signals at the decision point
- Checkout friction removed, not hidden
- Speed treated as a conversion lever
Our process
We test before we redesign, and redesign before we spend on ads
Ad spend is the most expensive way to find out a page doesn't convert. We find that out for free, first.
Track real behaviour
Session recordings and A/B tests first, so decisions are based on what visitors actually do.
Fix what the data points to
Product pages, checkout, wherever the research shows visitors dropping off — changed first, not last.
Redesign the store
Once enough changes are tested and proven, the store gets rebuilt around what the data showed.
Then ads & conversion tracking
Spend goes toward a store that already converts, with tracking built to prove it — not to waste on pages that don't.
What clients say
Don't just take our word for it
Quote copy is drafted from the work itself. Send each to the client, let them put it in their own words, then delete the draft flag.
We were told the ads were working while our accountant said otherwise. They were the first to open the tracking and show us why both things were true.
I had no idea how much of my reporting was double counted until someone actually opened the account and counted it by hand. Now the number on the dashboard is a number I can actually plan against, and I don't second-guess it before a board call anymore.
A tag manager migration from years ago had never been finished. Every signup had been counting twice, and nobody had noticed.
Refunds were never reaching the ad platform, so it kept buying the customers most likely to return things. Feeding returns back changed which products we advertise at all.
They talked us out of a piece of work we had already agreed to pay for, because they did not think it would earn its fee yet. That is not something an agency usually volunteers. It bought more trust than any result on a slide, and it's the reason we came back for the next project without asking for a discount.
Clear scope, clear finish line, no drifting retainer that quietly grows every quarter. The handover documentation was good enough that our own team could pick it up and keep running the account without a single follow-up call, which is not what I expected going in.
The measurement rebuild came before a single campaign changed. It felt slow at the time. In hindsight it is the only reason the decisions since then have been worth anything.
You speak to the person doing the work, not an account manager relaying questions to someone else. No coming back three days later with half an answer, or finding out the person on the call has never actually opened the account they're reporting on.
Every agency before this one wanted to raise the budget. This one spent the first month cutting waste and explaining exactly what was being removed and why.
Search terms get read by an actual person every week. The list of things we were paying for and did not want was longer than I expected.
Our GA4 was a mess of duplicated events and half-built ecommerce. It now reconciles against our order table close enough that finance stopped keeping a separate spreadsheet.
They were upfront that a perfect match between the platform and our books was never going to happen. What we got instead was a small gap they could explain.
Who we are
A small team that would rather fix the instrumentation than argue about attribution models.
Hyperlink Digital is a paid search and measurement studio. We take on a limited number of accounts at a time, because the work that makes the difference — auditing tracking, restructuring campaigns, reading query data properly — does not scale by adding logins.
Questions
Common questions
How is this different from a normal marketing agency?
We audit before we manage. Every engagement starts by checking whether the numbers you're already looking at are true, not by promising a bigger one.
Do you only work with Shopify and WooCommerce stores?
Those are where most of our development work happens, but conversion tracking and Google Ads management aren't platform-specific — we've worked with custom builds too.
What happens after the audit?
You get a written report of what's tracked, what's double-counted, and what we'd fix first. You're free to take it elsewhere — most people ask us to do the work.
Do we keep access to our own accounts?
Yes. Accounts, tags and documentation stay in your name from day one. No lock-in.
How long does an engagement typically run?
Builds usually run 3–6 weeks. Tracking and ads management run on rolling terms, with no fixed contract length.
Do you take on every client who asks?
No. We take a limited number of accounts at a time, and we'll say so if we're not the right fit rather than take the work anyway.
Start here
Find out what your account is actually reporting
Send us access and we will come back with a written audit: what is tracked, what is double-counted, what is missing, and what we would change first.
No pitch deck · No lock-in · Findings are yours either way