Assess the current loss
Quantify roughly how much collection is failing client-side before committing to a build.
Measurement
Recover the signal the browser throws away
Ad blockers, tracking prevention and short cookie lifetimes remove a meaningful share of your conversions before they are ever recorded. Server-side collection puts most of it back.
Why it matters
Client-side tags are the least reliable part of your stack
A browser tag has to survive extensions, tracking prevention, network conditions and the user closing the tab before it fires. Every one of those failures looks identical in your reporting: a conversion that simply never existed.
Server-side collection moves the work to infrastructure you control. The browser sends one request to your own endpoint; the server distributes from there. Fewer moving parts in hostile territory, and payloads you can inspect and correct.
What it changes
- Collection survives most ad blockers and tracking prevention
- Cookie lifetimes set server-side rather than capped by the browser
- Payloads can be enriched from your own systems before they leave
- Conversion data can be corrected for refunds and cancellations
- One first-party endpoint instead of many third-party requests
- Consent decisions enforced in one place rather than per-tag
Where it does not help
Server-side tagging is not a way around consent, and we will not build it as one. If a user has refused tracking, that refusal is enforced server-side too. It also will not rescue a setup whose underlying conversion definitions are wrong — that is the conversion tracking work, and it comes first.
Process
How the build runs
Provision infrastructure
Server container and a first-party subdomain, sized to your traffic and hosted under your account.
Build and enforce consent
Collection wired through the server with consent state respected at the point of distribution.
Run in parallel
Old and new paths run side by side until the numbers agree and the difference is explained.
Cut over and document
Switch, monitor, and leave you a runbook covering what to check when something looks wrong.
Questions
Common questions
What does the hosting cost?
It scales with request volume and is billed to your own cloud account, not through us. We size it during scoping so there are no surprises.
Is this legal under GDPR?
Server-side tagging is a delivery method, not a consent workaround. Built correctly it makes compliance easier to enforce, because consent is applied in one place. We are not lawyers and will not advise on your specific obligations.
Can we keep our existing client-side setup?
Usually yes, at least during the parallel run. Most accounts end up with a hybrid rather than a full replacement.
Who owns the infrastructure?
You do. It is provisioned in your accounts, and the documentation is written so another team could take it over.
Start here
Find out what your account is actually reporting
Send us access and we will come back with a written audit: what is tracked, what is double-counted, what is missing, and what we would change first.
No pitch deck · No lock-in · Findings are yours either way