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Coco & Sebas: landing pages tested against the traffic already paid for

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The brief

Coco & Sebas was sending paid traffic to landing pages that had never been tested against a control, so nobody could say whether the page itself was helping or hurting.

What we built

Landing pages rebuilt as testable variants against the existing control

Tracking set up to attribute results without double counting across variants

One offer and one primary action per page, tested in sequence

A process for promoting winning variants without breaking tracking continuity

Results

— Add the approved metric here once confirmed

More work

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