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The Mercer Brand: a theme rebuild with tracking built in

This is a portfolio project template. Structure and layout are final — replace the client name, figures and quote once you have written approval.

The Mercer Brand storefront, shown on a laptop

The brief

The Mercer Brand needed an Online Store 2.0 rebuild that could carry a custom post-purchase upsell step through Checkout Extensibility, without the launch breaking the pixels the ads team depended on.

What we built

Theme rebuild on Online Store 2.0, section-based and merchant-editable

A Checkout Extensibility upsell step added post-purchase, not pre-checkout

Conversion tracking rebuilt alongside the theme, not bolted on after launch

Speed pass so Core Web Vitals held up once the new sections shipped

Results
Add the approved metric here once confirmed
Add the approved metric here once confirmed
Add the approved metric here once confirmed
Start here

Find out what your account is actually reporting

Send us access and we will come back with a written audit: what is tracked, what is double-counted, what is missing, and what we would change first.

No pitch deck · No lock-in · Findings are yours either way