Portfolio

Buvanha: a platform migration that kept its search rankings

This is a portfolio project template. Structure and layout are final — replace the client name, figures and quote once you have written approval.

The brief

Buvanha was migrating off a legacy platform onto Shopify and did not want to lose the organic traffic already earned on the old URLs in the process.

A full redirect map from legacy URLs to the new Shopify structure, built before launch

Content and metadata carried over deliberately rather than left to theme defaults

URL structure on Shopify designed to mirror the old structure where possible

Post-launch crawl monitoring to catch anything the redirect map missed

Results

— Add the approved metric here once confirmed

More work

Custom post-purchase upsell flow built on Checkout Extensibility.

Recurring order logic surfaced directly in the theme, not buried in an app.

Loyalty and subscription apps integrated without duplicating CRM data.

Start here

Send us access and we will come back with a written audit: what is tracked, what is double-counted, what is missing, and what we would change first.

No pitch deck · No lock-in · Findings are yours either way