Portfolio

Velora: loyalty and subscriptions without duplicate CRM data

This is a portfolio project template. Structure and layout are final — replace the client name, figures and quote once you have written approval.

The brief

Velora ran a loyalty app and a subscription app side by side, and customer data was drifting out of sync between them and the CRM.

An integration layer so loyalty points, subscription status and CRM records read from one source

Sync logic to keep records consistent instead of manually reconciled

Tracking that attributes orders correctly regardless of which app touched them last

Documentation so the sync could be maintained without calling us back in

Results

— Add the approved metric here once confirmed

More work

Core Web Vitals work that moved the store from a failing to a passing score.

A/B tested landing pages built against the traffic already being paid for.

Online Store 2.0 rebuild with a custom Checkout Extensibility upsell step.

Start here

Send us access and we will come back with a written audit: what is tracked, what is double-counted, what is missing, and what we would change first.

No pitch deck · No lock-in · Findings are yours either way